Over 13 million people have joined the free Upromise service. This service is used by families saving for college and can be a valuable way to reach potential plan participants - and to help grow a plan's assets. As of 12/31/10, over $145 million of Upromise earnings have been transferred into Upromise Investments-administered and affiliated 529 plans.
Upromise, an affiliate of Upromise Investments, is a familiar brand that consumers see and recognize in stores - on shelves, on products, in circulars, and through in-store radio, in print ads, and online. Membership is free and can help families save money for college while making everyday purchases of thousands of products and services.
Upromise attracts members because of its simple premise. Join for free, register your cards, and earn money back for college through your purchases at more than 22,000 grocery and drug stores, 14,000 gas stations, McDonald's®, and 9,000 additional restaurants, as well as thousands of retail stores, and more than 600 online shopping and travel sites. Upromise partners include ExxonMobil Corporation, Bed Bath & Beyond®, JCPenney.com, Century 21, Sears.com, and hundreds of others. Click here to learn more about Upromise.
Our partnership with Upromise can help a plan in two ways:
- Upromise members represent a fertile area of self-selected families saving for someone's college, exactly the group that a 529 plan wants to attract.
- If a member enrolls in a Upromise Investments-administered 529 plan, they can link their two accounts and have their earnings transferred automatically on a regular basis, subject to a plan minimum. This gives their earnings the potential to work harder in an investment than in a simple savings account, and can add substantially to a plan's asset base.
